SEO Blog Content
Houfy
Turned a quiet blog into Houfy’s best growth channel: keyword-led content plan, publishing rhythm, and internal links that pointed traffic where it earns money.
CASE STUDY
Read the full story →Travel · Hospitality · Events
Take your content from ‘has potential’ to actually converting.
SEO content strategy for travel, hospitality, and event brands that have a strong product and content that hasn’t caught up to it yet.
LET’S WORK TOGETHER
Wanna know why your message isn’t landing?
01
You sound like every other brand.
Your content checks every box and says nothing. Visitors read it, nod, and close the tab. You’re publishing consistently, but consistently blending in.
02
You tried AI and ended up rewriting most of it anyway.
The drafts came fast, but they needed heavy editing, missed the details only your team knows, and never moved a single metric. The time you saved went straight back into fixing it.
03
Traffic lands, but nothing converts.
People find you, scroll a bit, and leave. Something isn’t connecting, and no one internally can say whether it’s the writing, the strategy, or both.
04
Content keeps getting pushed back.
Your team is stretched, campaigns are running, and multiple priorities are competing for the same bandwidth. Content slips down the list, and the result is stale messaging and missed opportunities.
Your content exists. It just isn’t working hard enough.
Time to turn ‘we’ll fix content later’ into your best-performing channel.
See how we’ve done it before.
SEO Blog Content
Blend Group
Gave a luxury lifestyle agency’s blog a real job: build trust and generate inquiries. Practical guides that answer real questions, and inspiration content that introduced the brand to planners.
CASE STUDY
SEE THE STRATEGY IN ACTION →Email & Newsletter Strategy
Houfy
Made a 70k list want to hear from us again. Split hosts from guests, gave each edition one clear job, and hit a 56.2% peak open rate.
CASE STUDY
See how we got there →HB
“Anna is extremely professional, efficient and polite. She is able to understand complex writing briefs and deliver against those, whilst also being flexible with adapting goals. She communicates clearly and always delivers on time.”
Hannah Barry
Head of Marketing, VenueScanner
OT
“I had the opportunity to work with Anna. She is an excellent professional, focused and results-oriented. Her work and character create security in anyone who decides to work with her.”
Omiros Tsapalos
Communications Strategist, Ministry of Economy and Finance
Hey!
I’m Anna
I’m Anna
Introducing Anna
Hey! I’m Anna, a content marketing strategist and the founder of Writefully So.
SEO CONTENT WRITER · COPYWRITER · STRATEGIST
Not gonna lie, I’m about to show off a little, but the numbers are worth it.
These came from real partnerships, with brands that trusted us to figure out their content from the ground up.
- →+293% active users and +245% blog views in year one, built through a structured content strategy with clear keyword targeting and consistent publishing.
- →56.2% peak newsletter open rate on a 70,000-person list, well above the industry average of 21.3%.
- →+10,690% year-on-year blog growth, the result of content that spoke directly to the audience’s interests.
But we’re not in this for bragging rights.
It’s about building a content strategy that makes sense for your business, so your audience finds you, trusts you, and chooses you, over and over again. That’s what we’re here to help you build.
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Brands worked with globally
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Years in digital marketing
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Pieces of content written and published
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Countries represented in client portfolio
Tired of content that just... sits there?
Content marketing strategy & copywriting options, coming right up.
Content Writing
The long game, done right.
SEO-driven blogs and content strategy pulling the right audience toward your brand. Content that works while you sleep, with every piece building on the last.
Get your content working →Copywriting
Say less, convert more.
Landing pages, newsletters, social and ad copy that take prospects from ‘interested’ to ‘let’s do this.’ Written for buyers who read carefully and need to feel certain before they reach out.
Turn words into customers →What people are saying out loud.
Unfiltered reviews from clients who’ve actually been in the trenches with me.
Nicholas Aaftink
COO, Houfy
Working with Anna has been one of the easiest collaborations I’ve had. Her communication is what really sets her apart. She’s responsive, clear, and proactive, which made the whole process feel effortless. The content she produced consistently supported our brand and felt aligned with our voice, not generic.
★★★★★
U.K.
Christos Mitsis
Head of SEO, Pricefox
Anna met all of my expectations and more! She followed my instructions to the letter, got the style perfectly, went beyond them, was open to feedback, and delivered on time. She was patient and collaborative. Will definitely work together again!
★★★★★
GREECE
Thomas A.
CEO, YES!Design
I’ve been working with Anna since 2024 and couldn’t be happier with the results. She’s always punctual, delivers high-quality, SEO-optimized content, and brings real value to our project. Yes, she’s a bit more expensive than some others, but you truly get what you pay for. Highly recommend!
★★★★★
U.K.
Restored2day
Home & Lifestyle Brand
Very pleasant and professional service received. Anna ran with the topics, did her research, and delivered everything I wanted and more. Even went over the agreed word count. Will surely be working with her again.
★★★★★
U.K.
Dominic Brown
Marketing Manager, Blend Group
Ideating, creating, and uploading content is a considerable undertaking and Anna has added a breath of fresh air to this process. We have gone from struggling to produce written content each month to now consistently publishing strategically timed articles each week. The decision to extend our agreement with Anna was a no-brainer.
★★★★★
U.K.
Got questions?
Can’t we just use AI for this?
You can. But you still need taste, judgment, and someone with years of experience to steer what works and what flops. Without that, your brand gets lost online and sounds like everyone else. AI is a tool. Strategy is the difference.
What if we invest in this and don’t see results?
Content without a clear goal is just noise. That’s why we map your goals before we start. What I can guarantee is quality work, consistent metric tracking, and a process that adjusts based on data. Content isn’t overnight, but it’s not a guessing game when it’s built on the right foundation.
Do you only work with travel and hospitality brands?
Not exclusively. I work with other industries when the project is a good fit. But I’m deep in the travel and hospitality niche, and that depth shows up in the work.
How do you price your services?
Every project is scoped to the problem we’re solving. Some clients work with me on an ongoing basis, others bring me in for a specific campaign. Either way, you’ll have a clear scope and investment before anything moves forward. We figure that out on the first call.
We already have an in-house team. Why bring someone external in?
Your team knows the brand. I bring industry depth, SEO expertise, and a view from outside that’s hard to replicate from within. Freelancers handle the overflow, fill the gaps, and bring a fresh perspective that comes from working across many different brands in the same space.
Latest Press
As seen in
Anna sat down with Executives Diary to talk brand voice in an AI-saturated world.
Read the interviewSkip to the part where you get content that converts.
Book a free 30-minute strategy call. We’ll look at where your content stands today, what’s worth prioritizing, and whether there’s a fit. You’ll leave with something useful either way.
Book a Free Strategy Call
Travel & Hospitality Specialist
SEO Strategist